‘Consent or Pay’? ICO Consultation Response

by Meer Gala-Shah

24 April 2024


Read our Commercial, Technology & Data team’s response to the ICO’s call for views on ‘Consent or Pay’ business models.

The team’s perspective suggests that a ‘consent or pay’ model can be compliant with data protection law. However platforms unable to meet strict ‘valid consent’ requirements should adopt alternatives.

Read below:

‘Consent or Pay’ – ICO Consultation Response 2024

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