Advising IW Capital Ltd on a £3.85m investment into Ad Venturist Ltd

EMW has advised IW Capital Ltd on a £3.85m investment into Ad Venturist Ltd, who operates their Navigator platform.

Navigator is an advanced marketing platform that uses exclusive first-party travel data to deliver precision-targeted digital advertising. It is solving a growing challenge in digital marketing: how to access accurate, privacy-compliant data in a post-cookie world in order to reach potential customers. With offices in Miami, London, Singapore, and Kuala Lumpur, it enables travel companies around the world to monetise their data safely and effectively, delivering powerful targeting capabilities at the exact moment consumers are in-market.

Charlie Lyon Carroll, Investment Director at IW Capital, said:

“EMW provided clear, pragmatic guidance, acting as both expert counsel and sounding board in a complex spin-out and venture investment. The team combined commercial insight with the ability to efficiently deliver on short notice when deadlines were tight.”

IW Capital have been a long-standing client that EMW have been advising for over 13 years.

The EMW team was led by Simon Arkell. He was assisted by Christina Anastasiou and Andra Stanton (Employment).