Delighted to be working with IW Capital again

by Simon Arkell

7 December 2023

EMW has advised its long standing client, IW Capital, on its recent further investment in Location Live Limited.

Location Live, a UK-based Live Media business with the first online marketplace for brands to source activation spaces globally, will utilise the subsequent investment from IW Capital to accelerate its global expansion and drive the enhancement of new features for its ‘lo:live’ booking platform. The investment follows on from IW Capital’s initial investment and now totals £3.3m since 2022.

EMW has been a trusted partner of IW Capital for nearly a decade, playing a pivotal role in supporting IW Capital’s investment initiatives. Our commitment to excellence in delivery and service has been instrumental in advancing IW Capital’s investment in Location Live. In the face of tight deadlines, the EMW Corporate team effectively communicated the urgency, harnessing it as a catalyst to expedite negotiations and consistently deliver high-quality results at every juncture.

Chris Soames, Investment Director at IW Capital, has said

“A big thank you for all the work you have done. I have been particularly impressed how you have dealt with all matters! Look forward to working with you again”.


The EMW team was led by Simon Arkell and Christina Anastasiou.

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