EMW Law acted for North South Wines on its acquisition of the When in Rome brand

by Tracy Evans

22 January 2026


EMW Law acted for North South Wines on its acquisition of the When in Rome brand. The acquisition brings together two Certified B Corp businesses which North South Wines said, “share the values of sustainability, transparency and quality”.

The When in Rome brand champions wines from independent Italian producers, packaging them in formats including cans, bag-in-box and paper bottles, which significantly lowers carbon emissions when compared to the traditional single use glass bottle.

Commenting on the acquisition, Kim Wilson, MD at North South Wines, said: “We are thrilled to welcome When in Rome into the North South Wines family. Their innovative approach and dedication to sustainability align perfectly with our own ethos. Together, we look forward to expanding the reach of When in Rome and continuing to challenge the status quo in the wine industry. Watch this space – there are more developments to come with the brand.”

The EMW team comprised Tracy Evans, Hollie Tompkins, and Megan Wright (Corporate), and Liz Appleyard (Commercial).

 

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